Immunotec
Empowering sales consultants to elevate their sales performance with an exceptional, data-driven application that provides valuable insights and tools.
Date
2023
Work
Strategy, Digital Product, Data Viz, D. System
Industry
Health
Role
Lead Product Designer
THE CHALLENGE
Immunotec, a prominent health products company in the USA, faced challenges with various backoffices and systems, hindering sales consultants' access to crucial data and decision-making.
THE PARTNERSHIP
In partnership with Gaio, a data intelligence leader, a qualitative research redesign was done on their backoffice, integrating databases and systems into a scalable modern business suite for their consultants, now able to easily access important information, at any time.
