Hi, I’m Leandro Macedo.
Based in Brazil, working globally.
Design Leader in AI & Product Innovation, Digital Creative Direction, Scalable Systems Thinking, and User Experience & Product Design.
¹ ABOUT
Curious, kind-hearted designer. Generalist by choice, growth-minded by nature. Dad of two, fueled by coffee.
As a design leader with 18+ years of experience, I specialize in building future-ready digital products at scale, blending deep design craft with systems thinking, AI-driven innovation, team mentorship, strategic vision, and heart.
Currently a Staff Product Designer at TELUS Digital, I lead cross-functional teams in shaping AI-powered experiences, robust design systems, and product strategies that balance user needs with business impact.
WHAT I CAN OFFER
Strategic Design
Design System
Digital Products
Storytelling
Brand Identity
Design Thinking
E-commerce
Accessibility
Data Visualization
User Experience
I'VE WORKED WITH
Wiley
‘24 - ‘25 | Strategy, Digital Product, E-Commerce
Turning a fragmented publishing site into a unified, high-performing digital platform.
Reimagining Wiley.com with a modern design system and fully redesigned experience, turning a fragmented publishing site into a unified, high-performing digital platform.
Forrester
‘22 - ‘23 | Strategy, Digital Product, Design System
Reinventing Forrester Decisions as a high-engagement digital service.
Reinventing Forrester Decisions as a high-engagement digital service, transforming underused research into a personalized, daily-use platform for business and technology leaders.
Manulife /
J. Hancock
‘21 - ‘22 | Strategy, Digital Product, Data Viz, Design System
Data-driven platform delivering quick information, precise product insights.
Transforming Manulife’s marketing operations with “Maestro”, a data-driven platform delivering financial product information, risk disclosures, and insights with speed, accuracy, and scale.
³ WORKS
