Brunswick
Building a unified, scalable design system for Brunswick’s 60+ brands, streamlining over 1,000 components into a high-performance, adaptable framework.
Date
2023 - 2024
Work
Strategy, Digital Product, Design System
Industry
Marine
Role
Staff Product Designer
THE CHALLENGE
With 60+ brands and a system bloated to 1,000+ components, Brunswick faced inefficiencies, inconsistencies, and difficulty scaling. The framework couldn’t deliver a unified yet flexible experience across its diverse portfolio.
THE PARTNERSHIP
We created a brand-agnostic, performance-driven design system—streamlined for manageability, scalability, and reuse. The result: faster delivery, consistent branding, and seamless digital experiences across all Brunswick brands.
