Hi, I’m Leandro Macedo.
Based in Brazil, working globally.
Digital Creative Direction,
Design System Specialist,
User Experience & Product Design.
¹ ABOUT
A lead product designer with over fifteen years of experience and capabilities ranging in strategy, interaction design, product design, design systems, conceptualization / exploration, design operations, inclusivity & accessibility.
I am a kind-hearted, growth-minded designer and mentor who will collaborate across teams and leadership to accomplish defined goals and objectives.
WHAT I CAN OFFER
Strategic Design
Design System
Digital Products
Storytelling
Brand Identity
Design Thinking
E-commerce
Accessibility
Data Visualization
User Experience
I'VE WORKED WITH
Apple
Facebook
IBM
Marriott Hotels
Manulife
NBA
Mercury Marine
JBS
John Hancock
JP&Morgan
Forrester
T-Mobile
Wiley
² CASES
Brunswick
2023 - 2024
Creative Direction, Product Design, Design System
Role: Staff Product Designer
One system to rule them all: Designing for 50+ brands
Brunswick’s design system has grown to an unmanageable size. With 1,000+ components the current system is unwieldy and not optimized to meet the needs of all of the Brunswick brands.
The solution was to create a new, manageable, comprehensive, performant, and agnostic design system for design teams, engineers, and marketers to use across all 57 Brunswick's brands.
Forrester
2020 - 2022
Creative Direction, Product Design, Design System
Role: Lead Product Designer
Reinventing Forrester's portfolio as a digital service
We developed Forrester’s digital design system, Tempo, so we could quickly build usable, accessible, and performant digital experiences. The benefits of Tempo will extend beyond Forrester Decisions allowing Forrester to innovate and deploy other digital products faster and more intuitively.
Manulife
2018 - 2020
Product Design & Design System
Role: Senior Product Designer
Navigating the Digital-First Frontier in Financial Services.
Responsible for delivering strategy, design and handoff for all digital properties across the Manulife and John Hancock Global Wealth & Asset Management businesses. They call this their Digital Transformation.
³ WORKS
