Forrester
Reinventing Forrester Decisions as a high-engagement digital service, transforming underused research into a personalized, daily-use platform for business and technology leaders.
Date
2022 - 2023
Work
Strategy, Digital Product, Design System
Industry
Market Research
Role
Senior Product Designer
THE CHALLENGE
Forrester’s research platform delivered valuable insights but suffered from low engagement. The experience wasn’t meeting user needs or reflecting the company’s evolving vision, requiring a complete rethink, not just a visual refresh.
THE PARTNERSHIP
We reimagined the entire experience, making it sticky, intuitive, and personalized, while building Tempo, a scalable design system. The result was a fast, consistent, and branded platform that connected Forrester’s vast research library to its users in a more relevant, actionable way.
